Senior Brand & Marketing Manager
Trade · Sydney NSW, Australia · Full-Time · $80,000/yr
Help launch an exciting premium automotive brand in Australia. The business wants a commercially minded Senior Marketing Manager who can take a worldwide brand promise and build it into a distinctive, compelling presence in the local market, influencing brand strategy, how customers see the brand and the core marketing groundwork of a growing automotive company.
Working alongside the leadership team, you will develop the plans for entering the market, the launch programs and joined-up customer campaigns that link brand vision with measurable results. Your scope covers new vehicle and technology introductions, digital engagement, the retail experience and lifecycle programs for customers.
Marketers in Dubai, Doha or Riyadh who like ownership, switch comfortably between strategy and execution and want to build within a developing organisation will find this a considered career step.
Key Responsibilities
- Shape and drive Australia's marketing strategy, adapting the global brand's direction into initiatives that make sense locally
- Write yearly marketing plans focused on commercial performance, customer acquisition and growing the brand
- Lead go-to-market launches for new propositions, model variants, vehicles and the brand itself, partnering with communications and PR colleagues to strengthen reputation
- Deliver joined-up campaigns through retail, experiential, content, CRM, media, social and digital channels, owning channel planning, media strategy and how campaigns perform
- Lift customer demand, consideration and brand awareness with customer-centred programs covering retention, conversion, engagement and acquisition
- Base marketing choices on competitor intelligence, customer insight and market research
- Create customer activations, sponsorships, partnerships and premium events, and build dealer and retail marketing that keeps the brand consistent and supports sales
- Collaborate with network, customer experience, aftersales, product and sales teams on initiatives in the market
- Direct specialist, digital, media and creative agencies, giving external partners clear briefs and agreed timelines, deliverables and performance expectations
- Allocate and manage the marketing budget, track campaign outcomes and report them to senior leaders, and find ways to improve return on investment, campaign effectiveness and customer engagement
- Set up workable marketing frameworks, processes and reporting, growing the marketing function as the business expands
Requirements & Eligibility
- Strong senior experience in strategic, integrated, product or brand marketing, and a proven history of delivering successful multi-channel campaigns
- A background in automotive or a similar premium, luxury or high-consideration consumer category; candidates from related industries such as premium consumer goods, financial services, travel or technology will also be considered
- A strong grasp of how the Australian consumer thinks and of the competitive marketplace
- It is advantageous to have supported a major commercial launch, market entry, new product or new brand
- Strong knowledge across experiential, content, media, CRM, digital marketing and brand development, and able to connect short-term commercial goals with long-term brand strategy
- Has adapted regional or global marketing strategies to suit local markets
- Strong commercial and financial understanding, including experience running marketing budgets
- Demonstrated capability managing external partners, suppliers and agencies, with strong project management and organisational skills
- Excellent stakeholder-management, presentation and communication capabilities, able to influence senior stakeholders and collaborate effectively across functions
- Comfortable at pace, in a setting where priorities and processes are still evolving, with a highly accountable, proactive and commercially minded approach
- Relevant tertiary qualification in Communications, Business, Marketing or a related field
- Holds Australian work rights or is eligible for employer-sponsored employment, and is able and willing to be based in the nominated Australian state; a suitably qualified candidate can be offered sponsorship
Apply: jobs@emiratesprime.ae · WhatsApp